Why Recruiting Should Be Your Priority

Many agency owners focus on trying to squeeze more revenue out of their current models. While optimization is important, there’s a ceiling to growth. Adding a new high-performing model can instantly boost your income by 20% or more.

Additionally:

• Models can leave suddenly-keeping a recruitment pipeline ensures you’re not left with gaps in your roster.
• You gain experience faster-every model you recruit teaches you how to onboard and manage talent more efficiently.
• It protects your income-with more active models, you spread risk and stabilize monthly revenue.

Picking the Right Models

Not every model will be the right fit for your agency. Here’s what to look for:

• Brand alignment-Their style, personality, and content should resonate with your audience.
• Reliability-Consistent posting, meeting deadlines, and following direction.
• Coachability-Willing to adapt strategies and take feedback.
• Growth mindset-Ambitious and committed to scaling their earnings.

Types of Models to Consider

• Existing Creators-They bring built-in followers but may need guidance to optimize their strategy.
• New Talent-A blank slate with no bad habits, but requires more training and setup.

Where to Find OnlyFans Models

Recruitment is about meeting models where they already are:

1. DM Outreach-Search relevant hashtags like #OnlyFansModel or #OnlyFansPromo on Instagram and Twitter. Personalize your messages instead of using copy-paste scripts.
2. Paid Ads-While mainstream platforms have strict rules, there are industry-specific ad networks and job boards that allow adult-related promotion.
3. Industry Networking-Attend expos and adult entertainment events to meet potential talent in person.

The Recruitment Funnel

Think of recruitment like a sales process:

1. Cast a Wide Net – Reach out to as many potential candidates as possible through DMs, ads, and events.
2. Qualify Leads – Quickly identify who is serious, professional, and aligned with your brand.
3. Provide Value First – Offer helpful advice or resources before making your pitch to build trust.
4. Pitch Your Offer – Share your success stories, explain how your agency operates, and outline terms.
5. Schedule a Call – Build rapport through a personal video call to answer questions and address concerns.
6. Close and Onboard – Finalize agreements and guide them through setup.

Negotiating Contracts

A clear, fair contract is key:

• Flat fee + commission – Guarantees you a base income while allowing earnings to grow.
• 3–6 month terms – Enough time to see results without long-term lock-in for either party.
• Detailed terms – Outline exclusivity, content requirements, and payment schedules clearly.

Onboarding Your New Models

The first 30 days are critical:

• Walk them through ID verification and account setup.
• Help them prepare an initial batch of 10–20 pieces of content.
• Assist in setting up and optimizing social media accounts for promotion.

Promotion and Growth

Once onboarded, help your models gain traction:

• Social Media Campaigns – Drive traffic to their OnlyFans using targeted posts and ads.
• Collaborations – Partner with photographers, influencers, or other models to boost exposure.
• Fan Engagement – Use DMs, live streams, and PPV offers to increase fan loyalty and revenue.

Why Support and Promotion Boost Recruitment

Happy models become your best recruiters. When they see results and feel supported, they’ll refer others to your agency. Word-of-mouth is far more effective than cold outreach-but it only happens if you deliver value.

Final Takeaways

To recruit OnlyFans models successfully, remember:

• Choose models that align with your brand.
• Build trust before pitching.
• Have a streamlined onboarding process.
• Promote consistently to grow both the model’s and your agency’s revenue.